Startup Questions (40+)
The right questions to ask before you build
The right questions are more valuable than any answer. Here are the 40+ questions that separate great founders from the rest.
40+ critical questions every founder should ask before building — covering market, customer, competition, and business model.
Is there a real problem?
Before anything else, validate that the problem you're solving is real, frequent, and painful enough to pay for.
Who is the customer?
Define your ideal customer precisely — not 'everyone who...' but a specific person with specific behaviors.
Why now?
What has changed in the market, technology, or society that makes this the right time to build this?
What's the unfair advantage?
What do you have — network, expertise, data, or technology — that makes you uniquely positioned to win?
How will you acquire customers?
Name your first 10 customers and exactly how you'll reach them before building a product.
Validate your startup idea
Run our 7-stage AI analysis to score your idea against real market data.
Start Validating →